We make sport science and sports nutrition easy to understand and bust myths in the process. We are here to help athletes, teams and organisations to perform at their best, through sharing knowledge and consulting.

Blogs

Myth busting blogs illustrated by easy to understand infographics. Simplifying without oversimplifying.

Caffeinated chewing gum for exercise performance

Caffeine is considered one of the few performance-enhancing supplements that can truly elicit an ergogenic effect. There is a large body...

945 views

Can you build new muscle from eating insects?

Insects have arisen as the latest novel protein source. In addition, more and more insects have been approved over the recent years by...

1,570 views

Supplements for football

Good nutrition choices can support the health and performance of footballers, whereby the intake, type, quantity and timing of foods,...

4,945 views

Is ashwaganda a performance supplement?

Ashwaganda is a supplement that is extracted from the root of the Ashwaganda plant. Ashwaganda (Withania somnifera), also known as Indian...

5,055 views

Sodium bicarbonate, cheap and effective?

Sodium bicarbonate is a household product commonly known as baking soda that many may be familiar with. What some may not know is that...

3,257 views

Effects of protein during exercise

One year ago, a very good friend and respected colleague passed away, way too young. Kevin Tipton was loved by many and had a great...

6,229 views

Are electrolytes important for athletes?

Can the gut microbiota be trained?

Kevin Tipton will never be forgotten

Can I gain muscle and lose weight at the same time?

How to fuel for a marathon

The myth of superfoods